Features and plans

Everything the elf does, and what it asks first.

A cursor builds your page in the real editor while you watch. Here is each feature, what every plan includes, and what is still on the way.

Home - Elementor Publish Add a booking button under the heading BuildingWaiting for you WIDGETS Heading Image Button Video Fresh bread, baked at dawn. Book a table Elves Builder asks Publish this page? Waiting for your OK. Approve Not now Button

01 / Build

Build with your eyes open.

You see everything your assistant does, as it does it, in your real page editor.

Always on

The visible elf cursor

Your assistant works in your real page editor. A cursor drags widgets onto the page, drops them in place and styles them while you watch, so nothing happens out of sight.

All plans

Always on

Undo for every change

Each step can be undone with the editor's own undo. Your page stays a draft until you approve publishing.

All plans

Always on

Build speed and narration

Choose how fast the cursor moves. The assistant can also narrate what it is doing in plain words.

All plans

Builders

Works in your builder

Elementor and the WordPress block editor (Gutenberg) work today. Divi, WPBakery and Bricks are planned.

  • ElementorFree and up
  • GutenbergPro and up
  • Divi, WPBakery, BricksPlanned
Bring your own AI

Your own AI, your own subscription

Use the assistant you already pay for. Elves Builder does not charge for AI usage.

Claude CodeVS CodeCursorOpenAI Codex
$0for AI usage, from us

All plans

02 / Control

Stay in control.

Safety is not a paid extra. Every plan gets all of it.

Approvals

Approval before publishing

Publishing a page or changing site-wide colours and fonts always asks you first.

  • Publishing a page
  • Site-wide colours and fonts
  • Deleting or moving many elements at once, if you turn that on
Code guard

Custom code guard

HTML and shortcode widgets, custom CSS and custom attributes show you the code and ask first. Script-capable content is refused.

Roles

Who may use it

Choose which WordPress user roles can run the assistant. Roles without access never receive the connection token.

Activity log

Activity log on your own site

See what your assistant did and when, with filters and a CSV export. The log is stored on your site, not on our servers.

The plugin

Thin, open plugin

Can

Run a fixed set of page-building commands in your editor

Cannot

Run PHP on your server

Holds no

Licence logic

03 / Sites

Sites, slots and staging.

One licence covers a set number of live sites. Pick a plan to see its slots.

7live sites
Staging, development and local sites are free. They never use up a slot, within a fair limit.
One-click connect

Connect without copying a key

There is no key to copy for the free plan.

  1. 1

    Press Connect

    In the plugin on your site.

  2. 2

    The relay checks the site is yours

    It confirms ownership, then sets up the connection.

  3. 3

    Your assistant can build

    Open the editor and ask.

04 / Next

Coming soon.

Planned, not available yet. Nothing is saved to your site until you approve it.

Coming soonAgency

Build replays

Replay a build for a client. Replays are stored in your own WordPress media library, never on our servers.

Coming soonDeluxeAgency

The Toolkit: six helpers that go beyond layout

Included in Deluxe and Agency at no extra charge. Not in Free or Pro.

  1. Content and SEO pass

    Titles, meta descriptions, image alt text and internal links for a page or a whole site, with a review step before anything is saved.

  2. Accessibility fixer

    Finds missing alt text, weak contrast, skipped heading levels and unlabeled form fields, then fixes them with your approval.

  3. Speed audit

    Flags oversized images, unused plugins and heavy sections, and fixes the safe ones.

  4. Translate a page

    Creates a translated copy with the same design. Works with WPML, Polylang or a plain duplicate page.

  5. Section library

    Save a section your assistant built and reuse it on your other sites, in your own style.

  6. Forms and WooCommerce helpers

    Build forms and edit product pages by describing them, including bulk edits such as changing the tone of every product description.

05 / Plans

What each plan includes.

Start free. Paid plans are billed monthly and you can cancel any time.

Free

Try it on one site and see the cursor work.

$0 / month

No card needed

  • 1 site
  • Elementor
  • 250 new elements a month
  • Every safety feature
  • Staging and local sites are free
Add to WordPress

Pro

For one site you build in every day.

$12 / month

Billed monthly, cancel any time

  • 1 site
  • 1 builder of your choice
  • Unlimited new elements
  • Every safety feature
  • Staging and local sites are free
Choose Pro
Best value

Deluxe

For freelancers with several client sites.

$29 / month

About $4 a site at 7 sites

  • 7 sites
  • Every supported builder
  • Unlimited new elements
  • Every safety feature
  • The Toolkit coming soon
Choose Deluxe

Agency

For teams that run many client sites.

$59 / month

About $2.4 a site at 25 sites

  • 25 sites
  • Every builder and every new feature
  • Unlimited new elements
  • The Toolkit coming soon
  • Build replays coming soon
Choose Agency

Need more than 25 sites? Add 5 more for $9 a month. Staging, development and local sites never use up a site. Payments are handled by Razorpay. See the full pricing details.

06 / Compare

The same list, side by side.

Every plan, every feature, one table.

Features included in each plan
FeatureFreeProDeluxeAgency
Sites and building
Sites11725
New elements per month250 per siteUnlimitedUnlimitedUnlimited
ElementorYesYesYesYes
Gutenberg (block editor)NoYour one builderYesYes
Divi, WPBakery, BricksNoYour one builderWhen they launchWhen they launch
Staging and local sitesFreeFreeFreeFree
Safety and control
Visible elf cursorYesYesYesYes
Approval before publishingYesYesYesYes
Custom code guardYesYesYesYes
Roles and activity logYesYesYesYes
Coming soon
The Toolkit (six helpers)NoNoComing soonComing soon
Build replaysNoNoNoComing soon

Pro includes one builder of your choice. The free plan counts each element your assistant adds or duplicates. Features marked coming soon are planned and may change before they launch.

Start free. Upgrade when it earns it.

Add the plugin, press Connect, and watch your first page build.